Back in summer 2022, festival season was going off. Like most people our age, we were over paying $18 for a warm vodka soda. So we hit the supermarket, grabbed some yogurt pouches, emptied them out, and filled them with vodka. Everyone was doing it. That’s when it clicked. What if we sold vodka in pouches?

With 5 minutes of research we discovered that due to Australia's extremely high alcohol tax, selling vodka in small quantities was not feasible.

At the same time, seltzers were everywhere, and we were done. Bloated, underwhelmed, and five cans deep without a buzz. Our mates were feeling the same. Everyone was craving something different.

That’s how the idea for Quips started. Take that sneaky little pouch, fill it with something that actually slaps - non-carbonated, strong, and tasty AF.